アマゾンは約1兆円の売り上げがあるが、表1のとおり、利益率は日本の小売業大手とさほど変わらない。アマゾンは、「ちょっとだけ利益率のいい、一回り小さめのヤマダ電機」といった規模の会社であることがわかる。
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| — | アマゾンと、ロングテールに関する“大きな勘違い”:NBonline(日経ビジネス オンライン) (via inujita) (via kondot) (via pedalfar) (via tokada) (via kynbit) (via hanemimi) (via yuco) (via otsune) (via tumblreffect) |
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アマゾンと、ロングテールに関する“大きな勘違い”:日経ビジネス オンライン
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